A GPS or GPS Tracking System is a Global Positioning System, which is used to determine the exact location with the help of GPS device and software to visualize. GPS location can be of great use in various situations of life. For example, in case of natural disaster exact location of a person can be life savior information. In case of vehicle theft, location information can help in recovering the vehicle, and with the help of current technology, there are loads of information that can help a businessman improve productivity by saving extra cost due to unwanted driver's behavior.
GPS Tracking system has two important aspects. First is hardware, and second is the software that translates the data in readable and useful format.
There are different hardware companies running in different countries. Basic information that Tracking system provides is the location information in terms of Latitude and Longitude, along with time stamp. An Advance tracking system which is either for personal use or vehicle management, have ‘Premium Features' which is discussed later in detail.
Hardware: Device that has a Sim card inserted in it communicate with the server over a cellular network, once in every 10 seconds. In most of the devices, that are used for longer duration like a year or more, there are connecting wires to attach the power source. Most of the devices have an inbuilt battery as well, but that is only for emergency cases when either power source dies or device gets disconnected. The device has different indicators on it to check the working of sim card network, power status, server connection confirmation etc. Installation of a device is an easy job of 10-15 minutes if done by a skilled technician. There are devices used for short term emergency cases by Police, Army or detective that has a battery life of 4-5 days and a don't need any installation as device sticks to the object magnetically.
Software: Software is the most crucial part because it communicates with the end user. With infinite ways to showcase the data to users, in accordance with the need, preference and choice, software becomes most important for both business and personal use. All the data communicated by hardware with the server and gets translated into meaningful information that a user can digest and take decisions for family and business.
Compatible with all Vehicles- Car, Bus, Truck, Bike, Scooter
GPS devices are compatible with all vehicles, that has an engine to run wheels. Some devices are car specific that works on OBD port but come with limited features that might reduce the security measures that one expects to have.
Majority of GPS tracking system devices, that promises security features are compatible with Car, Bus, Truck, Bike, Scooter etc. For truck or bus owners, where revenue and profits are dependent on driver's performance, GPS Tracking Systems are highly compatible to support business and needs.
Premium Features of GPS Tracking System
Cost Price of GPS Tracking System
There are different hardware and software available in the market, that comes with their own cost. Hardware has a fixed cost like a mobile or DTH, and software charges on a subscription basis for the SIM card and data, just like Airtel, Vodafone etc.
Hardware has a fixed cost ranging from INR 1,500/- to INR 15,000/- depending on brand, built, warranty and use type. A good tracking device with a 1-year warranty and waterproof should be around INR 5,000/-.
Software, on the other hand, is more dependent on the features and Brand. A good UX and UI is the most important aspect of a software, as accuracy is around 99.99% for every device. The range of software price is from INR 200/- per month to INR 1000/- per year. No doubt it varies with the quality of mobile app or dashboard user gets.
*All costs above are including GST or any other extra charges.
Market and Industry of Telematics – GPS Tracking System
GPS tracking system is currently in its early stage and is growing every day. Analogous to how mobile and network providers grew from the year 2001. People take extra precautions to protect their assets (bus, car, truck, bike). Family comes first for everyone, and a when a small amount of money adds valuable security features to business and family, people will be happy to have the security added in their vehicle and for loved ones.
Out of 7 to 10 players in India, SAM GPS Security is one of the most trusted and advanced GPS tracking system (shown in picture 5.1). Players like Letstrack, Autocop etc. are decent but lack of focus on UX and UI is what pulling customer from using it for family and personal security.
Majority of the market is captured in small business owners who run their living on taxis, trucks, buses, etc. Big startups like Ola, Uber, Swiggy, Flipkart, Amazon etc. use their in-house tracking system meant for their own use and customers. Rest of the market is yet to experience the power of GPS tracking system in coming days. With the concept of IOT kicking the market and customers accepting the new technologies that generate value to their lives on a small expense, GPS tracking system will be every family and vehicle's need by 2022.